Written by Sara Nelson, founder of LATENT STOCK. Everything here is the actual method behind the library - no theory we have not shipped with.
One image is easy; twelve that belong together is the hard part. The Locked Look method: write a spec, freeze it, over-generate, reject hard. The full production framework, free.
Field guideThe handshake. The salad laugh. The blank whiteboard. Why the most-used stock photos fail, how to spot the pattern in your own site, and what to use instead.
MethodYour product is a screen, so there is nothing to photograph. A section-by-section guide to what each image is actually for, and the five mistakes that make a page look templated.
MethodThe plan that turns twelve images into a set instead of twelve images. Coverage across four distances, working backwards from where the images will live, and leaving room for text.
DecisionIllustration explains; photography witnesses. A decision table by use case, the honest case for each, and the rule for using both without looking like two companies.
How to brief imagery for a rebrand, and what to look for when licensing images. Want one first? Tell us which.